P&G DishOne "Goldilocks VR" revolutionizes market research in the dish soap industry by providing an engaging VR platform where users can immerse themselves in dishwashing videos and provide real-time feedback on specific aspects of the suds and dish soap used. This innovative application not only captures user feedback through interactive touchpoints within the videos but also allows Procter & Gamble researchers to dynamically manage content and analyze responses using an advanced React JS interface, creating a seamless bridge between immersive virtual experiences and real-world consumer insights into dish soap usage and aesthetic preferences.